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Foreign expansion - a strategic goal for Polish business during the next two years
23 stycznia, 2014
39% of Polish companies plan to expand their business internationally. Nearly half of these are small businesses. This is the outcome of a survey conducted by CitiBank on CEOs and CFOs from eight countries of CEE region and the Middle East.
For 25% of Polish companies, foreign expansion has been defined as a strategic challenge for the nearest years. Moreover, 46% of small businesses and 36% large companies have already decided to enter foreign markets during the two next years. In total, 39% managers of all Polish companies confirm the plans of global expansion. Comparing to Poland’s neighbours, the country appears to be very ambitious. For example, only 23% of Czechs declared their willingness to do business abroad. The survey also shows, that the Polish manufacturing (38%), FMCG (27%) and IT (12 %) sectors lead in terms of preparation for global business activity.
The nearest neighbourhood is the most preferred business destination for Polish companies. Poles most often choose EU countries, especially Czech Republic and Germany as well as Ukraine and Russia. The CitiBank study also confirmed what PAIiIZ has observed since recently - the growing interest of Polish companies in new markets as Asia and Africa. (Citi Handlowy / PAIiIZ)
Source: www.paiz.gov.pl
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